Once the holiday season starts kicking in, the work goes one of two ways: either every production house scrambles to find voices for their projects for holiday-themed commercials, or the work load drops away to nothing as people start taking time off to visit friend and family.
So what do you do when there's nothing to do?
Well, first thing is to realize that there is no such thing as "nothing to do."
For me, when the auditions start tapering off and the usual assortment of clients go on hiatus, I spend my time working on ways to improve my business. Whether that's taking more classes to improve my voice, or listening to podcasts, watching videos and reading books to learn more about the art and science of voiceover, there is ALWAYS something to do that can help improve your business.
How is your social networking doing? Are you interacting with your community and discussing issues related to VO? Are you asking questions from the dozens of professionals that are only a few keystrokes away, or are you just posting Instagram pics of what you had to eat last night?
When was the last time you updated your website? Or your demos? Or your marketing materials?
How about re-tuning your
Have you been wanting to learn new software, or learn more about your existing software? Maybe there are some keyboard shortcuts you can re-map to make the editing process easier?
When was the last time you re-evaluated your marketing strategy? Hell, when was the last time you actually CAME UP WITH a marketing strategy? If you've read my other posts, you know that this is the secret to your voiceover success. And the end of the year is the perfect time to fine-tune the plan so you spend your time concentrating on what works and waste less time on what doesn't.
If you aren't consciously mapping out your success,
you're unconsciously mapping out your failure.
As the year draws to a close, have you looked back at all the work you've done in the past year? Do you have thousands of audition MP3's that are taking up space on your hard drive? Why are you saving them? Do you have project files that could be moved to a backup drive? Have you backed up your software?
Have you made up an operating budget for next year? Have you made a note of any subscriptions that are going to need renewing? Is your domain name expiring? Do you know if it is?
Got all your assets purchased to take advantage of section 179 deductibles? Do you understand any of that last sentence? If not, maybe you should investigate that.
Just because you aren't sitting behind the mic as much as you'd like, doesn't mean there isn't stuff to do. As the CEO of your one-employee business, it's up to you to make sure all the bases are covered.
The more you can do when things aren't as busy, the better off you'll be when they are.
A Los Angeles native, Rob is an accomplished voice talent, producer and writer, now living in the hill country of Austin Texas. For more information, visit his website at MarleyAudio.com